Their goal is to get people talking, thinking, and taking action. And it’s working: They now reach a community of more than 2 million people a month. Sixty-five percent of them do something based on their content. Mainstream media quote them. Policymakers sit up and take notice. At Grist, they think the fate of the world and the people who live here is an important topic. So they take our work seriously — but they don’t take ourselves too seriously. Because “of the many things this planet is running out of, sanctimonious tree-huggers ain’t one of them”.