Business against killings

ECONOMY

by THE OLBIOS TEAM

When she was 16, Pakistani Khalida Brohi witnessed the honor killing of a friend who had married someone she loved instead of a family-approved choice. The experience inspired her to found Sughar, a nonprofit empowering women in 23 villages in rural Pakistan. Through a six-month course, women gain business skills and learn to turn traditional embroidery into salable fashion products. Grads get small loans to start businesses and help connecting to markets. Sughar is operating in the most tribal and rural areas of Pakistan and provides socio-economic opportunities and empowerment to women by giving them trainings, resources and opportunities for to use grow as leaders within their communities. Sughar strategically engages tribal men in the activities by creating peer to peer education platforms, trainings for men and even cricket tournaments to bring them together. The organization changes this perception by providing women an access and ownership to something which is extremely bigger in terms to changing perceptions of women itself towards themselves. Sughar works with the local communities, government, media, and other departments to enable women to purchase, receive land property. These women landowners are then provided trainings on innovative ideas of farming and income generation. 

 

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