Naya Jeevan (meaning new life in Hindi/Urdu) is dedicated to the procurement, provision, and quality control of co-financed catastrophic health insurance for low-income workers, like janitors, drivers, waiters, security guards and domestic helpers. Unlike other micro-health insurance models, Naya Jeevan‘s approach allows for the distribution of the financial burden of high-quality healthcare coverage among employers, sponsors, government or multilateral agencies who pay the majority of the premium. The low-income employees only pay a minor cost and are covered in all major private hospitals in Pakistan, with an annual limit of PKR 150,000 (US$ 1,800), the approximate cost of cardiac bypass surgery.
Designed to leverage the ideals of corporate social responsibility with academic, corporate, and NGO distribution channels, Naya Jeevan is able to purchase large group health insurance plans from underwriters at highly discounted rates. It can therefore offer quality coverage to an underserved, critical market of more than 20 million Pakistanis whose income otherwise precludes them from receiving crucial medical and emergency health services.