{"id":116317,"date":"2016-02-02T00:00:00","date_gmt":"2016-02-02T00:00:00","guid":{"rendered":"https:\/\/olbios.org\/quem-esta-influenciando-as-criancas\/"},"modified":"2022-01-23T14:07:11","modified_gmt":"2022-01-23T14:07:11","slug":"quem-esta-influenciando-as-criancas","status":"publish","type":"post","link":"https:\/\/olbios.org\/pt\/quem-esta-influenciando-as-criancas\/","title":{"rendered":"Quem est\u00e1 influenciando as crian\u00e7as?"},"content":{"rendered":"

Ana Lucia Villela contra o desastroso poder do Marketing.<\/h2>\n

De acordo com um estudo intitulado “Crian\u00e7as Power” (TNS \/ Inter Science), 83% das crian\u00e7as brasileiras s\u00e3o influenciadas pela propaganda, 72% s\u00e3o particularmente atra\u00eddas por produtos associados a pessoas famosas, 42% s\u00e3o influenciadas por h\u00e1bitos de consumo de seus amigos, e as embalagens coloridas afetam 35% das crian\u00e7as. Em outras palavras, as crian\u00e7as s\u00e3o extremamente sens\u00edveis ao poder do marketing. A influ\u00eancia dos comerciais tem sido comprovada na contribui\u00e7\u00e3o do materialismo, dist\u00farbios alimentares, comportamento sexual precoce, depend\u00eancia de tabaco e \u00e1lcool e as tens\u00f5es dom\u00e9sticas, entre outros.<\/p>\n

Impulsionada pela no\u00e7\u00e3o de que desejos ilimitados de consumo s\u00e3o prejudiciais para o desenvolvimento saud\u00e1vel de uma crian\u00e7a, Ana L\u00facia Villela desenvolveu uma abordagem em tr\u00eas pilares (\u201cLegal\u201d, \u201cEducacional\u201d e \u201cComunica\u00e7\u00e3o\u201d) para transformar a vis\u00e3o de uma inf\u00e2ncia livre de comerciais em uma realidade. Ela optou por ter uma abordagem diversificada para combater os efeitos nocivos do consumo atrav\u00e9s da cria\u00e7\u00e3o de uma equipe multidisciplinar de psic\u00f3logos, advogados, professores, jornalistas e assistentes sociais, entre outros. A fim de divulgar mais informa\u00e7\u00f5es sobre o tema da regulamenta\u00e7\u00e3o publicit\u00e1rias, Ana L\u00facia descobriu que era crucial desenvolver um espa\u00e7o de comunica\u00e7\u00e3o e eventos dentro do Projeto Crian\u00e7a e Consumo<\/em>. Este departamento \u00e9 respons\u00e1vel por not\u00edcias relacionadas a este assunto em uma base di\u00e1ria de monitoramento; sugerindo temas de artigos para a m\u00eddia; desenvolvimento de campanhas de comunica\u00e7\u00e3o; e organiza\u00e7\u00e3o de eventos como o F\u00f3rum Internacional sobre Crian\u00e7as e Consumo. A abordagem dela tamb\u00e9m encontrou aliados em organiza\u00e7\u00f5es como CONAR, \u00f3rg\u00e3os governamentais, e empresas que concordam que \u00e9 necess\u00e1rio controlar os an\u00fancios destinados a crian\u00e7as e adolescentes. Gra\u00e7as a seus esfor\u00e7os, novas regras e restri\u00e7\u00f5es foram introduzidas.<\/p>\n

\"7\"<\/a> WebSite: http:\/\/criancaeconsumo.org.br\/#<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ana Lucia Villela contra o desastroso poder do Marketing. De acordo com um estudo intitulado “Crian\u00e7as Power”…<\/p>\n","protected":false},"author":7,"featured_media":116319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[692],"tags":[722],"yoast_head":"\nQuem est\u00e1 influenciando as crian\u00e7as? - Olbios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olbios.org\/pt\/quem-esta-influenciando-as-criancas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quem est\u00e1 influenciando as crian\u00e7as? - Olbios\" \/>\n<meta property=\"og:description\" content=\"Ana Lucia Villela contra o desastroso poder do Marketing. 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