{"id":116602,"date":"2016-02-08T00:00:00","date_gmt":"2016-02-08T00:00:00","guid":{"rendered":"https:\/\/olbios.org\/o-desafio-dos-artesaos\/"},"modified":"2022-01-23T14:07:28","modified_gmt":"2022-01-23T14:07:28","slug":"o-desafio-dos-artesaos","status":"publish","type":"post","link":"https:\/\/olbios.org\/pt\/o-desafio-dos-artesaos\/","title":{"rendered":"O desafio dos artes\u00e3os"},"content":{"rendered":"<h2>Alice Freitas e a economia informal.<\/h2>\n<p style=\"text-align: justify;\">De acordo com o Minist\u00e9rio do Trabalho, \u00e9 estimado que 50 por cento dos trabalhadores no Brasil participam da economia informal. Apesar de tais estat\u00edsticas, as lacunas na cadeia de distribui\u00e7\u00e3o tornam dif\u00edcil para os produtores informais chegarem ao seu mercado objetivo. Na verdade, at\u00e9 mesmo artes\u00e3os qualificados t\u00eam dificuldade para alcan\u00e7ar o seus objetivos, gra\u00e7as aos custos iniciais consider\u00e1veis necess\u00e1rios para abrir uma loja ou iniciar um neg\u00f3cio.<\/p>\n<p style=\"text-align: justify;\">O sucesso de <em>Alice Freitas<\/em> repousa sobre sua capacidade de construir uma rede ativa e engajada de produtores, vendedores e consumidores. Para isso, ela come\u00e7a na base da cadeia de distribui\u00e7\u00e3o, o desenvolvimento de uma rede comprometida e bem treinada de produtores para quem ela fornece informa\u00e7\u00f5es de mercado e acesso elevado para os consumidores. Os grupos s\u00e3o origin\u00e1rios de comunidades de baixa renda que devem produzir itens comercializ\u00e1veis.<\/p>\n<p style=\"text-align: justify;\">Ela, ent\u00e3o, trabalha para desenvolver um grupo de agentes de vendas, a quem treina para comunicar mensagens que se relacionam tanto com os produtos apresentados no cat\u00e1logo e as pessoas por tr\u00e1s deles. Ao inv\u00e9s de contar com uma abordagem porta-a-porta, os agentes de vendas vendem atrav\u00e9s de cat\u00e1logo principalmente dentro de seus pr\u00f3prios c\u00edrculos sociais e profissionais, permitindo-lhes concentrar-se na constru\u00e7\u00e3o de relacionamento com cada cliente, e com isso, desempenhar um papel mais forte na mudan\u00e7a de comportamento do consumidor.<\/p>\n<p> <a href=\"http:\/\/www.realice.com.br\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-9105\" src=\"https:\/\/olbios.org\/wp-content\/uploads\/2022\/01\/28-8.jpg\" alt=\"28\" width=\"893\" height=\"736\" \/><\/a> WebSite: <a href=\"http:\/\/www.realice.com.br\/\">http:\/\/www.realice.com.br\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alice Freitas e a economia informal. De acordo com o Minist\u00e9rio do Trabalho, \u00e9 estimado que 50&#8230;<\/p>\n","protected":false},"author":7,"featured_media":116604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[683,691,690],"tags":[736],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O desafio dos artes\u00e3os - Olbios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olbios.org\/pt\/o-desafio-dos-artesaos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O desafio dos artes\u00e3os - Olbios\" \/>\n<meta property=\"og:description\" content=\"Alice Freitas e a economia informal. 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