YANNICK TOUCHARD

CHIEF DIGITAL OFFICER

Yannick Touchard has worked as Webagency DirectorDigital Director and Chief Digital Officer at Hi-Media for the last 14 years. At this quality, he has led and support Hi-media’s “incubators” in Design : Market analysis, product strategy, user experience graphic design, business reports and financial documents. He also had the responsibility of Development management : carrying out feature specifications, coordination of technical service provision in Agile, development of outsourced business, as well as strategic, marketing and financial monitoring, marketing and KPI implementation. He is the founder of Siteeasy, a publishing company for exellencedeloire.com, an ecommerce website specialised in the wines of the Loire Valley, a partner at CityBird (UX Design, technical monitoring and marketing follow-up in order to raise funds) and the Founder of Bikini.Agency, for which he has created the operational development ( 360° Management: Product and strategy analysis, recommendations, user experience graphic design, sales proposals, Agile development, carrying out marketing and CRM programs, performance analysis), as well as the setting up and monitoring a network of service providers and sub-contractors, SEO and SEM consulting, CRM consulting, management of front and back office developers.

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