OLBIOS CORRESPONDENT BULGARIA

Lasca
Nenova is the founder and member of the board of two Bulgarian based organizations: – WOW Gym functional training gym (www.wowgym.bg)
– BG Be Active Association ([http://www.bgbeactive.org%29/]www.bgbeactive.org).
She is a firm believer that being physically active is the key to our wellbeing both physically and mentally. 10 years ago she switched the sectors, moving from corporate positions in sales and marketing to the non-profit sector. The reason – she was
diagnosed with a herniated disk that needed an operation and that made her re-think my life. She did not go through the operation due to finding the solution to this health problem in rehabilitation and physical activity. Upon her recovery, she decided that
preventing illnesses caused by physical inactivity will be her cause.

For the past four years, she has been the NowWeMOVE Campaign manager
(the largest bottom-up campaign in Europe promoting physical activity for health and wellbeing) at the International Sport and Culture Association (ISCA). She has also been responsible for the conceptualization and delivery of the key NowWeMOVE events such
as “No Elevators Day”, FlashMOVE, European Fitness Day, Panna tour, and NowWeBike. She holds an MBA in International Trade and certifications in digital marketing from the “Squared Online” Academy powered by Google, Inbound Marketing from HubSpot; she is a
certified in bth non-formal education training and in strength and metabolic training.