Pete Russell is the founder and CEO of Ooooby.org – an online marketplace where small scale food growers and artisanal food producers can sell direct to the public. Ooooby started operations in Auckland, New Zealand in 2010 and is now also successfully operating in Christchurch, Sydney, Australia and Fresno, California. With over 25 years of starting and running enterprises across various industries, Pete brings a wide range of industry experience and networks along with a strong sense of how business can be applied to solving humanity’s most pressing social and ecological challenges.