Eller Everett is passionate about people and the planet. She is the cofounder of BøthOfUs, a social impact startup working to bring positive social and environmental change. Using the skills of technology, design and illustration they support companies working towards the Sustainable Development Goals. She also advises businesses on creating innovation and positive impact using the tools of circular economy, the doughnut economy and permaculture. She is studying a Postgraduate certificate in innovation, enterprise and circular economy, has worked as a business growth consultant and has ‘lived’ permaculture for 28 years. She has worked on social and environmental projects globally for the past 7 years and her aim is to bring together circular economy, permaculture and biomimicry to accelerate positive social and environmental impact and encourage new perspective thinking.