BUILD PUBLIC TRUST ENHANCE BUSINESS IDENTITY THROUGH ETHICAL REBRANDING DEMONSTRATE THE COMPANY’S VALUES TO SOCIALLY RESPONSIBLE INVESTORS
PROMOTE MARKET EFFICIENCY BY REWARDING THE BEST AND MOST ETHICAL PRODUCERS OF GOODS AND SERVICES RETAIN GOOD EMPLOYEES ENHANCE MORALE, EMPLOYEE PRIDE, LOYALTY AND THE RECRUITING OF OUTSTANDING EMPLOYEES
CREATE A POSITIVE WORK ENVIRONMENT ENHANCE REPUTATION : A VALUES LED COMPANY EARNS THE KIND OF CUSTOMER LOYALTY MOST CORPORATIONS ONLY DREAM OF—BECAUSE IT APPEALS TO ITS CUSTOMERS ON THE BASIS OF MORE THAN A PRODUCT AVOID LEGAL PROBLEMS
CREATE HAPPY CUSTOMERS, PROUD TO BY YOUR PRODUCT/SERVICE BALANCE THE CONFLICTING INTERESTS OF PARTIES AFFECTED BY THE BUSINESS THRIVE BY DEFINING CORE BELIEFS, ETHICS, CHARACTER AND ESSENCE SINGULARITY
CREATE COMMITED AND PRODUCTIVE EMPLOYEES, AGENTS AND SUPPLIERS AND LOYAL CONSUMERS BE FULLY AWARE OF THE STANDARDS, PROCEDURES AND EXPECTATIONS FOR BUSINESSES THAT ARE EMERGING WORLDWIDE REDUCE RISKS AND COSTS
GAIN STRONGER COMPETITIVE POSITIONS THROUGH YOUR GOOD IMAGE EXPAND ACCESS TO CAPITAL, CREDIT, FOREIGN INVESTMENT INCREASE PROFITS THROUGH ETHICAL STRATEGY
PLAN A SUSTAINABLE LONG-TERM GROWTH GAIN INTERNATION RESPECT HIRE THE BEST THROUGH AN ATTRACTIVE BRAND
PROVIDE SATISFACTION OF ALL INVOLVED IMPROVE THE TREATMENT OF CUSTOMERS GIVE YOURSELF AND YOUR COLLABORATORS AND CLIENTS A STRONG MEANING FOR YOUR ACTIVITY
CREATE AN ENGAGED CONFIGURATION OF THE STAKEHOLDERS AS A LEADER, WORK ON YOUR IMAGE AND EXEMPLARITY MINIMIZE INCONSISTENT MANAGEMENT STANDARDS
OBTAIN A CONSISTENT PORTRAIT OF THE COMPANY’S OPERATING PRINCIPLES—WHY IT EXISTS, WHAT IT BELIEVES, AND HOW IT INTENDS TO ACT LEAD BY EXAMPLE COMPLY WITH ENVIRONMENTAL REGULATIONS OR LABOR LAWS, AVOIDING PENALTIES, LEGAL FEES AND FINES OR SANCTIONS
AVOID NEGATIVE PUBLICITY THAT CAUSES LONG RANGE DAMAGE TO THE COMPANY’S REPUTATION TRAIN EVERY MEMBER OF THE ORGANIZATION ABOUT THE CONDUCT THAT IS EXPECTED OF THEM CREATE OPPORTUNITIES FOR LEARNING AND INNOVATION
BE AWARE OF ETHICAL VIOLATIONS WORK WITH OTHER BUSINESS LEADERS AND CIVIL SOCIETY PLAN THE PROPORTION OF WOMEN AND ETHNIC MINORITY PEOPLE IN SENIOR POSITIONS, THE EMPLOYMENT OF DISABLED PEOPLE
REMAIN IN COMPLIANCE WITH COMPLEX GOVERNMENT REGULATIONS OFFER PROTECTION IN PREEMPTING OR DEFENDING AGAINST LAWSUITS PROMOTE CONSTRUCTIVE SOCIAL CHANGE BY RAISING AWARENESS OF THE COMMUNITY’S NEEDS, ENCOURAGING EMPLOYEES AND OTHER STAKEHOLDERS TO HELP FACE ETHICAL OR MORAL DILEMMAS AND DECISIONS IN THE WORKPLACE
BECOME FAMOUS FOR WORKING CONDITIONS AND TREATMENT OF YOUR WORKERS AND COLLABORATORS BE AWARE OF HOW IMMORALITY IS THE MAIN EXPLANATION OF ALL FINANCIAL CRISES AND DISASTERS BE INFORMED ON ETHICAL CODES AND ETHICAL AUDITS
DECIDE HOW TO TREAT THE WHISTLEBLOWERS COPE WITH THE UNWRITTEN RULES OF THE WORKPLACE STUDY WITH US A NUMBER OF ETHICAL COMPANIES, THEIR ADVANTAGES AND PROFITS
REALIZE THE COMPLEXITY OF ETHICAL ISSUES, OF RIGHT AND WRONG: THERE IS NOT TYPICALLY ONE CORRECT SOLUTION TO AN ETHICAL DILEMMA BECOME AWARE THAT GENUINE ETHICAL CULTURE IS HARD WORK: NOBODY TAKES ANY NOTICE OF A GREAT SET OF ETHICAL PRINCIPLES PINNED UP ON THE WALL ERADICATE BRIBERY AND DEAL WITH IT IN A MORE SYSTEMATIC WAY FOR ALL TO BENEFIT
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