Barbara Burchfield and Olivia Wilde co-conceived Conscious Commerce after many extended aid trips to earthquake ravaged Haiti. Galvanized by the desire to make a difference and seeing the short-term-only affect of traditional fundraising they resolved to create a new model. The Conscious Commerce mission is to create a guide for conscious living by promoting the causes, brands, people and lifestyles that are forging a new paragon of living.
They thought that it was high time to create an alternative form of raising cash for good, and “why not tap into the dollars already being spent by the billions every single day?” They select the purposeful products and point everyone in the direction of ethically sound businesses. They have paired some of their favorite brands with small, locally run organizations, to create limited edition products. These exciting collaborations are their particular way of bringing together consciousness and commerce.