The Rainforest Alliance is a conservation organization dedicated to protecting the rainforest by making sure that it is profitable for businesses and communities to do so. It works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. A large part of their mission is to help businesses improve standards so that they are practicing sustainable farming and harvesting, and meet rainforest-friendly practices. Once the businesses meet these standards, they can get Rainforest Alliance Certified, and then consumers can buy the certified products knowing that they are helping save the rainforest. Today, major companies such as Scholastic, McDonald’s, and Kraft, to name a few, all use Rainforest Alliance Certified products.
They believe that the best way to keep forests standing is by ensuring that it is profitable for businesses and communities to do so. That means helping farmers, forest managers and tourism businesses realize greater economic benefits by ensuring ecosystems within and around their operations are protected, and that their workers are well-trained and enjoy safe conditions, proper sanitation, health care and housing. Once businesses meet certain environmental and social standards, we link them up to the global marketplace where demand for sustainable goods and services is on the rise.
The Rainforest Alliance uses the power of markets to arrest the major drivers of deforestation and environmental destruction: timber extraction, agricultural expansion, cattle ranching and tourism. We work to ensure millions of acres of working forests, farms, ranchlands and hotel properties are managed according to rigorous sustainability standards. And by linking those businesses to conscientious consumers, who identify their goods and services through the Rainforest Alliance Certified™ seal and Rainforest Alliance Verified™ mark, we demonstrate that sustainable practices can help businesses thrive in the modern economy.