Shannon Falconer is a scientist with expertise in cell culture, microbiome, chemical-genetic and molecular mechanism-of-action studies. She is the co-founder of Because Animals – a start-up using science to create humane, cultured meat-based, sustainable pet food for dogs and cats.
Shannon and her co-founder Joshua Errett, volunteered for years at the same cat rescue in Toronto. There they helped improve the lives of homeless cats and ease the overpopulation of strays and ferals. But the problem they truly bonded over was what they were feeding those cats: overprocessed, over supplemented meats from animals that cats were not meant to eat. And more than that, factory farms, the source of the vast majority of pet food, is devastating to the climate, our environment and to the lives of farmed animals.
They came up with a solution to a problem they both thought a lot about: How do we feed our pets without harming other animals or the environment? The answer: Because, Animals – a startup with a big mission: To make the most nutritious and sustainable pet food for dogs and cats on the planet — without ever harming any animals or the environment.
This way they help bring an end to the raising of farm animals for slaughter. With fewer factory farms, they lessen the devastating impacts of them – to our rainforests, oceans and climate.