In politics manipulation is understood as a special kind of influence when the manipulator induces the person to actions which that didn’t intend to carry out at present. In a course of manipulating influence the person doesn’t feel external compulsion, it seems him that he makes decision, chooses the form of the behavior himself. The general technology of political manipulation is based on regular introduction of sociopolitical myths – illusory of the ideas confirming certain values and the norms perceived mainly on trust, without rational critical judgement of realities, the validity in mass consciousness. Myths are created to hold down people. When myths manage to be introduced imperceptibly in consciousness of mass, they find huge force for the majority of people don’t suspect about occurring manipulation. Myths make the base of all illusory picture of the world created by manipulators.
In the USA, according to the American professor Herbert Schiller, the main ideas confirming domination of ruling elite, acted five sociopolitical myths : 1) about individual freedom and a personal choice of citizens; 2) about a neutrality of the major political institutes: the congress, court and the presidential power, and also mass-media; 3) about invariable egoistical human nature, its aggression, propensity to moneymaking and consumption; 4) about absence of social conflicts, operation and oppression in a society; 5) about pluralism of mass-media which actually, despite their abundance, are supervised by large advertisers and the government and represent the uniform industry of illusory consciousness.
Please watch the following video on the psychology of propaganda : Prof. Kroth reviews five major techniques for how American mass media manipulates and twists the view Americans have of their world. The seriousness of the distortion, and our progressive loss of contact with reality is dramatic as we are increasingly living inside a media-induced trance without knowing it. From Coke to Carl’s Jr., Hip-hop to the Iraq war, the role of subliminal propaganda in our lives is unveiled and exposed.