It works in three ways. First, a collaborative video-sharing platform (www.sparknews.com) that collects inspiring initiatives from all over the world. Second, international events such as Impact Journalism Day, which has brought together 47 leading newspapers in 40 countries on June 20th 2015, to publish supplements dedicated to solutions that are changing the world. This editorial operation, which has reached 120 millions readers, sheds light on today’s most creative initiatives in order to spark further positive change. Third, offering corporate consulting services in CSR, innovation, and internal mobilization.
Sparknews seeks to develop a concept they call “Impact Journalism” or even “Double Impact Journalism.” The first impact occurs when the media denounces injustice and its derivatives – by alerting us. The second impact occurs when the media shows an existing solution to these problems – it gives us the means to react.