It argues that every organization needs a dedicated Twitter strategy and explains how to set one, and introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track). With millions of users worldwide, Twitter can established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Recent events in Japan, the Middle East, and Haiti have shown, that Twitter could offer a platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.