They admit that are not among the largest humanitarian relief organizations around the world, and they have less resources and a smaller staff than many other groups do. This is intentional. Being small affords them the opportunity to get to know the people they are helping on a more personal level: to learn their stories, their concerns, their hopes for the future, and to act according to their needs. Being small has also allowed them to work in areas where other charitable organizations can no longer operate – in areas throughout the Balkans and the Middle East where the need may not be as overwhelming statistically but is desperate individually. Being small has allowed them to continue to fund their operations as their administrative expenses and Yusuf Islam and his friends cover fundraising fees entirely. So 100% of donations go toward their projects. 
Website: http://www.smallkindness.org.uk/wp/ Small kindness expert (more than 7.5 million views!)
A Small Kindness counts too
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