In late 2010, four highly paid (INSEAD MBA) financiers walked away from lucrative jobs and set up a private equity company to prove that creative and equitable investment can change the world. They call it “responsible capitalism”. Willow Impact operates as an impact investment firm that manages and advises social enterprises, SMEs and social impact funds. It supports businesses that are committed to generating positive, sustainable and demonstrable social and environmental impact while complying with a commercial imperative. Based in Dubai, with a presence in Nairobi, Willow Impact is ideally positioned for proximity to investors and to the emerging economies that are home to many of the most exciting socially entrepreneurial investment opportunities. Web site: http://www.willowimpact.com/