Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root – one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will soon dominate the future of business. Mesh companies create, share and use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more. In the tradition of The Long Tail, The Mesh illustrates a huge new opportunity that’s already driving new businesses and renewing old ones. It’s an essential guide to the new wave of information-enabled commerce that’s also improving our communities and our planet. 
Website: http://meshing.it/ Lisa Gansky
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