The objectives of Blueprint 2020, their current five-year strategic plan, reflect a careful consideration of where their resources and expertise can have the biggest impact. In 1975, they were the first environmental group to hire economists to help solve environmental problems. More recently, an environmental data project with Google Earth Outreach is one of the first of its kind.
They’re focused on the solutions that will have the biggest impact, such as removing obsolete rules that hamper the clean energy market in the U.S. They’re catalyzing reforms to make sustainable fishing the norm in 12 key nations that account for 62% of the global fish catch.They’re also creating economic demand for sustainable and climate-adaptive farming, ranching, and water efficiency programs. Finally, they’re using the dual levers of policy reform and corporate responsibility to drive down exposures to pollutants and toxic chemicals.