Fair Finance is a social business based in London. They offer a range of financial products and services designed to meet the needs of people who are financially excluded. They aim to revolutionize personal finance, starting with the people whom the mainstream providers have left behind. Most of their customers are ignored by the mainstream financial services industry and exploited by the sub-prime financial services industry. They believe that customers deserve a fair deal : that means that products and services should be simple and accessible, financial advice should be honest and trustworthy, that credit should be affordable for all, and finally that profits should be reinvested for the benefit of customers.