The Rainforest Alliance is a conservation organization dedicated to protecting the rainforest by making sure that it is profitable for businesses and communities to do so. It works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. A large part of their mission is to help businesses improve standards so that they are practicing sustainable farming and harvesting, and meet rainforest-friendly practices. Once the businesses meet these standards, they can get Rainforest Alliance Certified, and then consumers can buy the certified products knowing that they are helping save the rainforest. Today, major companies such as Scholastic, McDonald’s, and Kraft, to name a few, all use Rainforest Alliance Certified products. They believe that the best way to keep forests standing is by ensuring that it is profitable for businesses and communities to do so. That means helping farmers, forest managers and tourism businesses realize greater economic benefits by ensuring ecosystems within and around their operations are protected, and that their workers are well-trained and enjoy safe conditions, proper sanitation, health care and housing. Once businesses meet certain environmental and social standards, we link them up to the global marketplace where demand for sustainable goods and services is on the rise. The Rainforest Alliance uses the power of markets to arrest the major drivers of deforestation and environmental destruction: timber extraction, agricultural expansion, cattle ranching and tourism. We work to ensure millions of acres of working forests, farms, ranchlands and hotel properties are managed according to rigorous sustainability standards. And by linking those businesses to conscientious consumers, who identify their goods and services through the Rainforest Alliance Certified™ seal and Rainforest Alliance Verified™ mark, we demonstrate that sustainable practices can help businesses thrive in the modern economy. 
Website: http://www.rainforest-alliance.org/ What is the R.A.?:
Follow the frog
Related Articles
We are faced with a climate emergency. Can art help?
The artist Kito Mbiango contributed to OLBIOS this interview by Jill Van den Brule, In it, Mbiango points to the crucial role of art in communicating risks, but also motivating people to act.
The top environmental problems few people know
Apathy and selfishness are among the top environmental problems In his article for OLBIOS, Adrian Wagner explains the importance of Global Social Witnessing.
or how to build a really affordable, energy-efficient home
the case of Carbon Trust
The trillions of collaboration
integrating sustainability into capital markets
A small film about positive travel experiences
John Pawson explores simplicity and light
the townships of South Africa and the work of Mandla Mentoor
how Martin von Hildebrand created the Gaia Amazonas
What if your employees want to engage?
the proposal of Earthshare
STAY IN TOUCH
SUBSCRIBE TO OUR NEWSLETTER
AND RECEIVE OUR LATEST STORIES
OLBIOS NETWORK FOR ACTION