Beverly Ryder left a corporate career to help revitalize Los Angeles public schools. Robert Chambers left his job as a car salesman to create a better way for poor people in New Hampshire to buy fuel-efficient cars. Ed Speedling left after thirty years as a hospital executive and academic to work with the homeless on the streets of Philadelphia. In one of the most promising social trends of the new century, baby boomers are working for society in the second half of their lives. If millions followed and could find Encore Careers of their own, society will have an enormous new source of talent to combat the challenges of inequality. The potential for progress is staggering. Civic Ventures is leading the movement to gear millions of baby boomers towards social change. Civic Ventures understands that boomers want to engage in work that matters; builds a growing number of people in Encore Careers; encourages employment policies and practices that create more pathways to good work for people in the second half of life; and finally pilots new approaches that help people transition to this work. As millions of boomers reach traditional retirement age, Civic Ventures is launching a four-year campaign to make the aging of Americans into an historic opportunity for individuals and society. In this campaign, Civic Ventures wants to motivate social sector employers to make the best use of boomers’ skills and experience as well as catalyze a marketplace of ideas and investments. Today we have the opportunity to forge a new and compelling vision for the second half of life, one that revolves around work, purpose, and meaning. One that solves social problems instead of creating them.